Boozy Botanicals, a dynamic team of former bartenders turned passionate reviewers, are on a mission to explore the hidden gems within Sydney's vibrant cocktail scene and share the best picks with their audience. With a combined following of tens of thousands on Instagram and TikTok and an impressive 50,000+ monthly impressions, it was clear that Boozy Botanicals needed a sophisticated digital hub to engage more deeply with their loyal followers. This project aimed to create a website and blog, providing a platform for sharing in-depth reviews and further presenting the most captivating experiences Sydney's bar scene has to offer.
The primary objective of the project was to create a user-friendly, Squarespace-based blog that could seamlessly align with the Boozy Botanicals brand. This platform had to be 'plug and play,' allowing the Boozy team to efficiently log in and update their blogs automatically. The project aimed to:
Develop a responsive, mobile-first website.
Implement user-friendly navigation and intuitive design.
Enable Boozy Botanicals to efficiently publish and categorise detailed blog reviews.
Establish a website architecture capable of managing abundant information without compromising speed and performance.
Align the website design with Boozy Botanicals' social presence and brand guidelines.
1. Squarespace Website Development
To ensure a seamless user experience across devices, we employed a mobile-first optimization approach, given Boozy Botanicals' significant audience from TikTok and Instagram. Separate desktop optimization was conducted to cater to all platforms effectively.
2. CMS Architecture
We developed a robust CMS architecture that could manage and sort through a vast amount of information without compromising the website's design, speed, or performance. This enabled Boozy Botanicals to efficiently categorize and tag their extensive blog content.
3. UX + UI Design
Wireframing and UI design were meticulously crafted to create a user-friendly interface that enticed readers to explore more blogs. Through Figma mockups and Adobe Photoshop, the website was initially mocked up and aligned with Boozy Botanicals' social presence and brand guidelines.
Boozy Botanicals has been highly satisfied with the development of their blog. The website has not only enhanced their brand's online presence but also improved engagement with their audience. While specific metrics are confidential, Boozy Botanicals has expressed enthusiasm and provided the following feedback:
"We're thrilled with our new website, which not only represents our brand beautifully but also enables us to share our passion for cocktails more effectively with our audience."
In the ever-evolving digital landscape, creating a Squarespace website that accurately reflects the Boozy Botanicals brand while simplifying the process of updating blogs was a rewarding endeavor. This project demonstrates the importance of aligning a website with a client's social presence and brand guidelines to create a seamless and engaging online experience.
