Throwback App

Redefining how hoopers shop

In short

App Development and UX/UI design for Australia's Premier Hoops Store

Client

Throwback

Services

Digital Marketing

E-Commerce

Shopify

Completed

May 2023

Recently, I had the pleasure to collaborate with Throwback, Australia's leading e-commerce Hoops Store, to redesign their app to enhance the mobile shopping experience and increase revenue and app user engagement.

Project Deliverables

New App Design

Redesigned app interface with improved in-app banners and menus.
Enhanced navigation to provide a better shopping experience.

Meta & Google Ad Campaign

Create video & graphic content to be used across Meta & Google Ads
Set up these ads across multiple groups to bring awareness, drive downloads, and increase revenue

Email Campaigns

Using Klaviyo, design and implement multiple email campaigns to send to Throwback's existing data-base informing them of the app redesign, and driving downloads.

In-App Push Notification Strategy

Implemented a strategy and cemented a brand voice to continually engage users with regular app-push notifications

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The results speak for themselves!

The app re-design was launched in May 2022. Following this launch app sales significantly increased, exceeding revenue targets Comparing April 2022 to May 2022, Throwback's app saw a

792.2% increase in in-app revenue
718.3% increase in in-app sessions
645.1% increase in in-app retention
682.7% increase in in-app activity
717.9% increase in total app sessions
1131.2% increase in new app sessions

These increased numbers didn't come solely as a result of the marketing push, as in the 90 days folllowing launc, Throwback's app saw:

86.5% user retention rate (Industry average of 18%)
3.3K New App Users
26.3K Increase in App Sessions
3.7% In-App Conversion Rate (Industry Average: 1-2%)
20% month-on-month growth in in-app sessions

Testimonials

"As Throwback’s account manager at Tapcart, I have been able to work with Harry on getting their app happy and healthy. After working with Harry, the app revenue skyrocketed up 792.2%, with new app sessions up 1131.03%. Truly profound growth"

- Cole Rich 'Enterprise Account Manager' at Tapcart

Final

The end result was an app that was easy to navigate and provides a great user experience. The app received positive feedback from users and the company saw an increase in user engagement and conversions.

In conclusion, with a little bit of research, development, design, and marketing magic, Throwback's app went from being a maze to a smooth experience for users."

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